Cleavage Creek Wines

Tuesday, October 06, 2009
By Elena Ferretti
I totally changed my perspective of this story which went from negative to positive in this endearing story on Fox news "Cleavage Creek Wines Fighting Breast Cancer One Bottle at Time" about a man who lost his wife to breast cancer. In honor for his deceased wife and as a tribute to the 25th anniversary of National Breast Cancer Awareness month of October, he is releasing the name of his newest wine as “Cleavage Creek”. He named his wine after the landscape of his Nevada ranch in which he describes the attributes of a woman’s anatomy. “I got a creek running through the middle of two rounded hillsides. So, Cleavage Creek Wine. You know, it just really fit my ranch,” Brown says.” On each bottle of wine is a provocative picture of a woman, but each of them have survived breast cancer.


The reason I first had a negative response to this article was because I thought it was just another article where sex sells in titles of articles. However this turned out to be such a sweet article about a man doing something so beyond himself that you couldn’t help but continue to read. He was so much in love with his late wife and he was giving back to other women in memory of her, instead of what I thought he was doing which was to sell wines off of the pictures of women’s cleavage to make a profit.


My eyes are tired of scanning all the articles that sometimes involves eye-catching titles including sexually explicit words in order to get you to read the article. I thought this was just such an article and almost did not get past the title. What made me read more was the title contained the words “Breast Cancer” and so I was intrigued to find out what a wine named Cleavage had to do with it. This man I think is very clever and also very kind as he does have award winning wines, but it is most special that he “gives ten percent of gross sales to funding breast cancer research.” “Not profits, because they can be off some years,” he says, “but 10 percent right off the top.” He also tells the story of each woman pictured on the wines to increase awareness of this devastating disease. The article tells how he took the tragic loss of his wife and turned it into a positive life’s work in order to survive after the death of his wife. The article states “Wasn’t any grand plan,” he recalls. “It all just came together. A lot of wines have forgettable names, but people remember ‘Cleavage.’” Even though $40,000 sounds like not very much money, the fact that he uses it in a different manner than most, makes this article poignant. Here is what he said when he donated money to “launch an Integrative Oncology Research Clinic at Bastyr University in Kenmore, Washington. “It’s a start,” he says. “The big places get lots of money. The smaller ones need us,” he explains. Integrative medicine, which combines traditional and alternative medicine, is a priority. “If Arlene had had access to this type of treatment she would still be alive today.” Some $20,000 also has gone for women who can not afford treatment.


I like the way the article ended after talking about such a horrible disease because it was on a very light note in a helpful way. It simply said “So the next time you want something nice for dinner, don’t feel embarrassed to check out some Cleavage.”